Decision-Making Under Stress: The Brain Remembers Rewards, Forgets Punishments

Link to Time Article

If you’re trying to make an important decision while the baby is crying, the boss is shouting on the phone and the cat has chosen this moment to think outside the box, you might want to take a breather and wait. A new review shows that acute stress affects the way the brain considers the pros and cons, causing it to focus on pleasure and ignore the possible negative consequences of a decision.

The research has implications for everything from obesity and addictions to finance, suggesting that stress may modify the way people make choices in predictable ways.

I love the graphic below, it relates more to Behavioral Finance:
Read more:

brain behavior


Leave a Reply