Low Cost, More Demand

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The average investor isn’t stupid.  The latest evidence comes from a look at where investors are putting their money, taken by the Morningstar mutual fund data organization.

Morningstar found that when they ranked funds by how much they cost their investors, from the top 20% to the bottom 20%, they found that the lowest fee equity and fixed income funds were receiving new money from investors, while money was draining out of all of the other funds.  In other words, all the growth was in the lowest-fee mutual funds.  (see chart for more details)

Morningstar has repeatedly found that the mutual funds with lower fees have tended to outperform higher-cost funds—and its rankings now include measures that look at how well different companies align their policies with their investors’ best interests.  Companies that are maximizing their profits at the expense of their investors are discovering that investors have caught on to the game.

About the Author: Bob Veres has been a commentator, author and consultant in the financial services industry for more than 20 years.  Over his 20-year career in the financial services world, Mr. Veres has worked as editor of Financial Planning magazine; as a contributing editor to the Journal of Financial Planning; as a columnist and editor-at-large of Dow Jones Investment Advisor magazine; and as editor of Morningstar’s advisor web site: MorningstarAdvisor.com.

Mr. Veres has been named one of the most influential people in the financial planning profession by Investment Advisor magazine and Financial Planning magazine, was granted the NAPFA Special Achievement Award by the National Association of Personal Financial Advisors, and most recently the Heart of Financial Planning Distinguished Service Award from the Denver-based Financial Planning Association. 




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