Follow the money

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Who’s going to win the U.S. Presidential election in November?  If history is a reliable guide, it will be the candidate who raises the most money during the campaign season.  The last time the candidate who raised the most money lost was Gerald Ford vs. Jimmy Carter in 1976.  Ever since, the money determined the winner.

The accompanying chart tells the story, and the first thing you notice is how much more money the recent Presidential campaigns raised (and spent) than those back in the 1960s through 1990s.  The Obama campaigns greatly outraised the McCain and Romney candidacies, and George W. Bush outraised Al Gore and John Kerry in their electoral contests.


So far, the Clinton campaign is outraising Team Trump by a 3:1 margin.

About the Author: Bob Veres has been a commentator, author and consultant in the financial services industry for more than 20 years.  Over his 20-year career in the financial services world, Mr. Veres has worked as editor of Financial Planning magazine; as a contributing editor to the Journal of Financial Planning; as a columnist and editor-at-large of Dow Jones Investment Advisor magazine; and as editor of Morningstar’s advisor web site:

Mr. Veres has been named one of the most influential people in the financial planning profession by Investment Advisor magazine and Financial Planning magazine, was granted the NAPFA Special Achievement Award by the National Association of Personal Financial Advisors, and most recently the Heart of Financial Planning Distinguished Service Award from the Denver-based Financial Planning Association. 



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