Beverage of Choice

Which is America’s most popular alcoholic beverage: beer, wine or liquor?  The Gallup organization found that beer is America’s choice when it comes to alcoholic consumption, and that has generally been true since the polling company has been asking the question.  Today, 42% of Americans answered “beer” when asked which beverage they drink most often, compared with 32% naming wine, and 20% who prefer one of a variety of liquors.

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Although the statistics have been relatively consistent, wine actually outpolled beer by a percentage point in 2005, and beer and wine were essentially equal in the hearts of Americans in 2011 and 2013 before beer suddenly broke out into the lead again.

The statistics mask some interesting gender differences.  Overall, blending the results from 2010 through 2016, 54% of men reported preferring beer, vs. 23% of women.  50% of women preferred wine, vs. just 18% of men.  A higher percentage of men—22% vs. 18%—preferred liquor.

Of course, these statistics only apply to people who drink alcohol.  The survey found that a surprisingly high percentage—35%—of Americans totally abstain from consuming alcohol—a percentage that has remained generally consistent since 1937.

About the Author: Bob Veres has been a commentator, author and consultant in the financial services industry for more than 20 years.  Over his 20-year career in the financial services world, Mr. Veres has worked as editor of Financial Planning magazine; as a contributing editor to the Journal of Financial Planning; as a columnist and editor-at-large of Dow Jones Investment Advisor magazine; and as editor of Morningstar’s advisor web site:

Mr. Veres has been named one of the most influential people in the financial planning profession by Investment Advisor magazine and Financial Planning magazine, was granted the NAPFA Special Achievement Award by the National Association of Personal Financial Advisors, and most recently the Heart of Financial Planning Distinguished Service Award from the Denver-based Financial Planning Association. 



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